All-write is based in Bristol, UK and is run by Paul Bancroft. His career in marketing and copywriting extends back more than twenty years, much of it spent as an independent marketing consultant.
Copywriting clients over that time have ranged from small local companies through to major organisations such as HP, Capgemini, Baker Tilly, Avery Dennison, Renishaw, Herman Miller and The Environment Agency. No matter what the medium, the focus is always on understanding objectives and creating engaging, cost-effective copy.
Regional differences often form an important part of a copywriting brief: All-write creates material in UK and US English and also Austrialian English, and has written marketing materials suited to important new markets such as Dubai in the United Arab Emirates.
Paul now operates as a sole trader, forming partnerships with trusted third party organisations such as designers, programmers and market researchers whenever a copywriting or marketing project demands it. In his spare time, he plays piano (www.paulbancroft.co.uk).
Find out more by reading Paul's profile on Linkedin.
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